How to: Market Your Brand on Facebook, Part 1
Facebook has 845 million + users. Engage one, get noticed by hundreds: Facebook users have a large network of sharing power and 57% of Facebook users have more than one hundred friends. Are you...
View ArticleWeekly Feature for Fashion & Beauty Fanatics: Q&A with Neon Blush
Jenny Ong of Neon Blush,photo courtesy of Ong On Aug. 1, CisionNavigator is launching a newsletter geared toward fashion and beauty journalists and bloggers. The free weekly e-mail – which will be sent...
View Article#London vs Beijing: Who wins the gold for social media engagement?
Not much changes when it comes to the Olympics. There will always be athletes who spend their whole lives training to compete and prove themselves the very best of the best in their sport. There will...
View Article4 questions to ask before you launch your next social media campaign
This is a guest post from Erin Wagner – Social Media Analysis for Cision Global Analysts. Effective social media campaigns begin by asking the right questions, so, today, Cision is launching a new...
View Article4 Can’t-Ignore Tips for Launching a Cause Marketing Campaign
Photo courtesy of eikosi via flickr We live in a time where the herringbone flats you buy from Toms Shoes supply a pair to a child in need. Your relationship with a Coca-Cola can seems to magically...
View ArticleContent Marketing: How Cision’s Vision and Values can translate to a...
Last year, Cision internally launched a new Vision and Values for our company. Much like a mission statement, there are five total: work passionately, value people, drive innovation, communicate...
View ArticleLong Live the Twitter Callback!
Has it happened to you too? There I was, tweeting about a minor customer experience issue to one of the retail brands that I frequent. Less than 20 minutes later, my phone rang – “Mr. Duek? This is...
View ArticleHow to Take My Money
Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”. I want to find things easier, get them faster and I want the entire process to be painless if not effortless...
View ArticleHow To Drive More Engagement on Facebook
Engagement is key to Facebook marketing success. When fans engage with your page, it becomes visible to their larger networks. To benefit from this effect, you need more than Likes. Facebook’s...
View ArticleVIDEO: Arianna Huffington’s Marketing Megatrends #Demand13 Keynote!
Arianna Huffington keynoted the Vocus Demand Success 2013 conference on June 20, 2013. We asked Arianna to tell the audience why the Huffington Post was so successful, becoming the number six news...
View ArticleWebcast: Best Practices for Social Engagement
Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann discuss the 5 W’s of Social Engagement! This webinar, presented by community outreach thought leader, Anthony Mann,...
View ArticleThree Tips for In-Store Facebook Marketing
Thirty eight percent of smartphone owners research products while in physical store locations. If you own a brick-and-mortar business, this offers a great opportunity to promote your Facebook page and...
View ArticlePR Rebels: Learning from Brands Who Promote To the Beat of Their Own Drum
Mocking Twitter followers, liberally throwing around expletives and spearheading a campaign to get John Stamos to reunite with his band from the 90s television show Full House are likely not action...
View ArticleSocial media strategies for 2014
Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social media strategies for 2014 that everyone should consider. Run a search and you will...
View ArticleBuilding engagement with social media data
On November 11th, we had a webcast addressing how companies can use social data to improve the customer experience and engagement. We discussed: The importance of customer experience: Forrester’s...
View ArticleKey things to consider for aspiring bloggers
Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, but how you actually go about doing it. I realized that this speaks to something I am seeing more...
View ArticleSocial Photography: Are Photos Top Currency in Social PR?
It’s easy to understand why 55 million photos are posted to Instagram every day – pictures are inherently shareable and transcend language and cultural barriers. People connect with pictures on an...
View ArticleHow Social Media Redefined What It Means to Be a ‘Foodie’
In the past, the title of “foodie” was bestowed only upon those who could name the best hole-in-the-wall eateries. Their refined palates were second to none, and restaurants craved their hard-won...
View ArticleHow Social Media Redefined What It Means to Be a ‘Foodie’
In the past, the title of “foodie” was bestowed only upon those who could name the best hole-in-the-wall eateries. Their refined palates were second to none, and restaurants craved their hard-won...
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